Team Members

Campaign Summary

This campaign aims to empower the Tanjung Bungah communities to participate actively in river basin management of Sungai Kelian. It is a process-oriented campaign towards creating a community-based riverine park. Through the campaign process, we strive to • strengthen the communities’ sense of ownership towards the river • enhance public awareness and appreciation of the river, and • connect the communities of Tanjung Bungah to other local communities with successful stories on community park/garden to facilitate knowledge-sharing and mutual support. The park's creation should create a platform for dialogue between local community and government agencies, such as local council and Department of Irrigation and Drainage. Ultimately a coalition of the important stakeholders, including both local community and government agencies could be formed for more effective river management, as a first step towards IRBM for Sungai Kelian.

Campaign Planned Impact

The campaign starts with building understanding of the Sungai Kelian river system and its relationship with the locals. An exploratory walk and participatory workshop will be held to enable the participants to get to know Sungai Kelian from its physical location to its social, economical and ecological importance. Participants would also assess the current situation of the identified site for riverine park and identify their needs in engaging with the river. A riverine park task force would be formed among the participants to work closely on the campaign's further outreach and activities. Following the workshop, a series of community activities will be organised in response to the community's need. The activities would include picnic at the site, art activities, river clean up and site visit to model community park/garden. Next, a visioning exercise will be conducted for community members to put their ideas into the park design. It should also serve as a platform for exchange of thought and vision for river management. The plan will be published online for further outreach. A report on community observation on the park, their need and proposed plan for the riverine park would be submitted to government agencies for further dialogue.

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Check out our Framework!

Problem Statement

The Social Survey Report published in February 2020 by Penang River Awareness Project Team (https://drive.google.com/open?id=1_6DaRt3q1Waw0OT0VPjZy8ER3hOiYaiy) identified household debris and garbage as one of the river polluting factors in Sungai Kelian and Sungai Kechil which flow through Tanjung Bungah area, Penang. Interviewees living at its coastal area lamented about garbage flowing down from the upper stream despite of the regular river cleaning by Department of Irrigation and Drainage. Public awareness and appreciation towards the river is needed to foster cooperation among Tanjung Bungah residents to reduce garbage pollution of the rivers. Integrated river basin management (IRBM) involving multiple stakeholders has been recognised as a better approach, compared to government-centred top-down river management practice. IRBM emphasises on social equity, economic efficiency and environmental sustainability, and upholds communities’ rights and responsibilities in preserving the land and river. The Campaign attempts to introduce IRBM for Sungai Kelian through encouraging community participation in designing a riverine park, in light of the linear park proposal by the Penang River Awareness Project Team. The Campaign aims to instill a sense of ownership and attachment towards the river by taking local residents' voice into decision-making for the park.

Assignments and Resources

Assignments

Each lesson comes with an assignment to ensure you are able to apply the knowledge you have learned.

Resources

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Assignments

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Each lesson comes with an assignment to ensure you are able to apply the knowledge you have learned.

3.5

Team - Assignment

3.5 Course Recap

Each group is required to submit their 3-minute pre-recorded pitching videos.

3.4

Team - Assignment

Measuring your Impact: From Personalized Measurable Indicators to Digital Analytical Tools

This group assignment is designed to teach participants how to measure efforts and showcase the quantifiable impact that you have created in your campaigns.