REFLECTIONREFLECTION
Lesson

Impact Journalism: How to Capture Your Audience with an Impact

CIVIC ENGAGEMENT CANVAS
BEHAVIOR CHANGE
Week 2
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Sep 13, 2020
9:30 pm
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9:29 pm
LOCATION

Program Information

R.AGE is an award-winning investigative journalism platform that focuses on prominent youth and community-related issues. Their session covers how media, like a light switch, can be utilized to shine a light on your campaign. The aim is to empower participants with the art of storytelling as a tool used in raising awareness, shaping the opinion of the public, and most importantly, increasing the reach of your campaign. How can you get the public interested in your campaign? What kind of platforms can you use to reach a bigger audience? How does impact journalism help your campaign? Ian Yee from R.AGE will share an approachable framework to ideating, creating, and executing a compelling communication strategy.

Hi there, You are invited to a Zoom meeting.
When: Sep 3, 2020 08:00 PM Kuala Lumpur

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