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Lesson

Heard it Through the Grapevine: Developing your Strategic Comms Plan

CIVIC ENGAGEMENT CANVAS
BEHAVIOR CHANGE
Week 2
-
Sep 13, 2020
9:30 pm
-
9:29 pm
LOCATION

Program Information

Meera Sivasothy is the general manager for BFM, she oversees every aspect of the organization, from revenue to operations. Guided by her experience in the business and entertainment industry, Meera shares how different communication channels can be used to disseminate valuable content. The session outlines how producing media content that clearly articulates the campaign objectives while also incorporating different mediums and technological tools can propagate meaningful messages to the communities you are trying to reach. Meera shares her experience from using radio as a communication channel while also noting the different outputs available today such as posters, videos, blogs, podcasts, etc.

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When: Sep 3, 2020 08:00 PM Kuala Lumpur

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