Meera Sivasothy is the general manager for BFM, she oversees every aspect of the organization, from revenue to operations. Guided by her experience in the business and entertainment industry, Meera shares how different communication channels can be used to disseminate valuable content. The session outlines how producing media content that clearly articulates the campaign objectives while also incorporating different mediums and technological tools can propagate meaningful messages to the communities you are trying to reach. Meera shares her experience from using radio as a communication channel while also noting the different outputs available today such as posters, videos, blogs, podcasts, etc.
Hi there, You are invited to a Zoom meeting.
When: Sep 3, 2020 08:00 PM Kuala Lumpur
Answer after the program and doing the assignments.
This group assignment is designed to help your team produce media content via different media and technological tools. Learn to clearly articulate your campaign objectives, while conveying meaningful messages to the communities you are trying to reach.
Despite social being more relevant than ever, organic reach isn’t just dropping, it’s plummeting. The only way to take advantage of the reach you do have is to create social media content that really makes an impact, as described in this article.
How do you make sure your content inspires others to take action? This video gives you a look at the RESOLVE framework - a great way to think about making sure that your video is aimed at really inspiring people to create change.
Keisha Brewer shares how effective communications can be used to excel in everyday life.
Another example of impactful content by Picha Eats.
A great example of incorporating powerful content within your communications strategy.
This short article is a good example of content that one could use when engaging with media such as news outlets.